Internet has given each one an opportunity to become one of the successful online businessmen. Being familiar with how the internet works, you may think that online marketing is very easy. Looking at those online businessmen who stood out in their niche, many also have become followers of their footsteps. Yet, we cannot avoid the fact that there are online marketers who have failed in their marketing efforts and have not gained back their investments. That is why in this article, I will be giving you additional tips that will help you strengthened your business by knowing how internet will work for you.You might have heard already of the Search Engine Optimization or SEO. For newbies in the online marketing industry, this is very vital. This will give you great possibilities of driving traffic to your site and generate huge margin of profit in your niche. If you don’t know how to work on this, you can ask some firms in the internet whose expertise may lead you to the success that each online marketer is aiming.Moreover, it doesn’t mean that you are fully equipped to indulge in online marketing by just reading books alone. If you want your internet to work with you, listen to the tips and advises of other internet marketers. Their experience will give you broader ideas of the kind of business that you are in. Their experiences too may be helpful especially in the risks that you might encounter ahead of you. Try implementing these tips shared by others to you. Constant learning is very important.Searching for more valuable information should always be part of your task as an internet marketer. The best venue for you to do this is through forums. These forum sites give you lots of options on where to join. Through the interaction that you will experience in those forums, make it worthwhile by asking important questions related to your niche and obtain information that will be necessary for you. Another help of these forums are establishing links to your site and all the ideas you can get are all free. This will help you to make your internet work for you.To be an internet marketer, you have to be familiar with the many tips that other successful online businessmen are providing for you to stand out just like them. Never neglect the tips they are giving you since they have already experienced the ups and downs of their business. This will help you to have a worthwhile internet marketing that could boost your sale and guide you to the right direction in your online business journey.

Advantages of online MarketingThe nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend upon business goals and business objectives.Online marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an online marketing campaign can be traced, measured, and tested. Therefore, marketers can determine which messages or offerings are more appealing to the audience.The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action.Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.How Does Online Marketing Relate to You? In today’s fiercely competitive commercial real estate environment you need to know how to generate leads via the Internet in order to eliminate and/or reduce cold calling, while handling the rest of the sales process with traditional face-to-face meetings. If you follow residential real estate at all you will know they are light years ahead of us with Internet marketing!The basics still work and should not be ignored but you can’t neglect moving into the Here and Now – Technology!Online Marketing Goals for Commercial Real Estate You will need to develop a set of measurable goals for the efforts you are about to spend on learning and perfecting your Internet marketing skills and strategies.This will be different for each of you and should not be ignored.For example, you might want to develop a system per the below list. Remember to determine how many clients you want to get per your efforts. It is crucial to have identifiable, measurable goals in writing.Of course, the primary objective is to generate leads online in order to free up time for other activities such as DEAL MAKING.Below is a list of activities you may choose from – not all will apply to you!•Traffic generation
•E-mail marketing
•Lead capture and follow-up
•Building credibility
•Getting press and publicity
•Building buzz about you and your service
•Podcasting
•Online video
•Blogging
•Using social media
•Tweeting
•Creating expert status
•Building a loyal following
•Writing effective sales copy
•Affiliate marketing
•Joint ventures
•Viral marketing
•Contests
•Launch services with a “bang”
•Membership
•Website structure
•Up-sells, cross-sells, and down-sells
•Testing and tracking
•Surveying
•Pay-per-click marketingInternet marketing is constantly changing; it’s the nature of the beast. However there’s one certainty, if you don’t keep up your business will suffer. Five years ago nobody had ever heard of social networking. Three years ago Twitter didn’t exist (hardly). Two years ago, a young man won the presidency because he got the concept of online marketing and its power.Why Online Marketing Won’t Work For You! •Assuming Online Marketing would guarantee fast and easy results
•Not staying up-to-date on current Internet marketing strategies
•Not being willing to put in the work or outsource it
•Marketing to the wrong audience
•Not controlling advertising costs
•Being unwilling or uninformed about testing and optimizing
•Not maintaining a proper automated follow-up system
•Writing poor copyHowever, please know many are successful online and you will be too! All is takes is a willingness to FAIL FORWARD by implementing. Good luck!

Marketing professionals regularly ask me how they can improve their online marketing skills, and my response is always, “Online marketing starts and ends with analytics.” The whole premise of online marketing is that you can measure the ROI on everything. No more hand-waiving to your CFO when s/he asks what the return was on a specific campaign – with online marketing you can say EXACTLY what the return was for the spend.The problem is that I find a lot of online marketing professionals are particularly weak in analytics. They know a little about Google Analytics or another tool, but they don’t really dig into the numbers. Well, if you are going to tell your CFO what the return was on your campaigns, you (or someone on your team) needs to be a rocket scientist when it comes to analytics. Everyone wants to jump into all the sexy functional skills like social marketing or email marketing, but if you cannot measure your results, you are missing the point.I also see a lot of marketing professionals cast about looking for new analytical tools. However, when it comes down it to, most of them only use 1% of the capability of Google Analytics, and Google Analytics is free! There is no need to look for something better if you are not really using the tool. Google Analytics is really an amazing tool when you dig into all the advanced goodies like custom variables, event tracking, advanced segments, profiles, custom reports, the API, etc.Learning Google Analytics is mostly a mental challenge. You can set the tool up on any web site in a few minutes so the learning opportunity is right in front of you. However, really squeezing a lot out of the tool takes some tenacity – the product is deep and wide and takes time to learn. One book on the topic that I particularly like is, “Advanced Web Metrics with Google Analytics” by Brian Clifton. The book walks through how to use all the advanced capabilities of Google Analytics in the real world – how you apply the techniques to SEO, paid search, video marketing, etc. Having said that, the most important thing is not which book you read, but that you read everything you can on the topic of analytics.So back to the task of becoming a better online marketing professional. Analytics is so important, and there is so much to it, that you really have to work analytics first and last. Start by learning a ton about Google Analytics by reading as much as you can and applying your knowledge in the real world with some real site. Then go build up your functional customer acquisition and customer engagement skills (paid search, affiliate marketing, SEO, social marketing, email marketing, etc). Then when you have built up your customer acquisition / engagement skills,come back to Google Analytics. Analytics are so important that you need to be reviewing them regularly. Hey online marketing professionals, if you are not a Google Analytics guru, you are not an online marketing professional!