Should You Use Online Marketing To Grow Your Business?

Advantages of online MarketingThe nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend upon business goals and business objectives.Online marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an online marketing campaign can be traced, measured, and tested. Therefore, marketers can determine which messages or offerings are more appealing to the audience.The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action.Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.How Does Online Marketing Relate to You? In today’s fiercely competitive commercial real estate environment you need to know how to generate leads via the Internet in order to eliminate and/or reduce cold calling, while handling the rest of the sales process with traditional face-to-face meetings. If you follow residential real estate at all you will know they are light years ahead of us with Internet marketing!The basics still work and should not be ignored but you can’t neglect moving into the Here and Now – Technology!Online Marketing Goals for Commercial Real Estate You will need to develop a set of measurable goals for the efforts you are about to spend on learning and perfecting your Internet marketing skills and strategies.This will be different for each of you and should not be ignored.For example, you might want to develop a system per the below list. Remember to determine how many clients you want to get per your efforts. It is crucial to have identifiable, measurable goals in writing.Of course, the primary objective is to generate leads online in order to free up time for other activities such as DEAL MAKING.Below is a list of activities you may choose from – not all will apply to you!•Traffic generation
•E-mail marketing
•Lead capture and follow-up
•Building credibility
•Getting press and publicity
•Building buzz about you and your service
•Podcasting
•Online video
•Blogging
•Using social media
•Tweeting
•Creating expert status
•Building a loyal following
•Writing effective sales copy
•Affiliate marketing
•Joint ventures
•Viral marketing
•Contests
•Launch services with a “bang”
•Membership
•Website structure
•Up-sells, cross-sells, and down-sells
•Testing and tracking
•Surveying
•Pay-per-click marketingInternet marketing is constantly changing; it’s the nature of the beast. However there’s one certainty, if you don’t keep up your business will suffer. Five years ago nobody had ever heard of social networking. Three years ago Twitter didn’t exist (hardly). Two years ago, a young man won the presidency because he got the concept of online marketing and its power.Why Online Marketing Won’t Work For You! •Assuming Online Marketing would guarantee fast and easy results
•Not staying up-to-date on current Internet marketing strategies
•Not being willing to put in the work or outsource it
•Marketing to the wrong audience
•Not controlling advertising costs
•Being unwilling or uninformed about testing and optimizing
•Not maintaining a proper automated follow-up system
•Writing poor copyHowever, please know many are successful online and you will be too! All is takes is a willingness to FAIL FORWARD by implementing. Good luck!